The Adhese platform has now been fully implemented at PostNL and is officially live. Following the earlier announcement of their strategic collaboration, both organisations have completed onboarding, training and testing to ensure a smooth rollout. Adhese provides privacy-first ad serving technology for the secure, transparent and efficient management and delivery of advertising campaigns across multiple channels. The partnership enables advertisers to work directly through PostNL using a streamlined platform without intermediaries, fully compliant with European privacy legislation. Through Adhese, PostNL is building a reliable, scalable and future-proof commerce media ecosystem.
This collaboration aligns with the broader market development towards commerce media that Adhese has been signalling for some time. As organisations with valuable commercial data increasingly take on the role of media owners, the need for independent, privacy-first and flexible technology continues to grow.
Adhese provided training to ensure that PostNL teams can make optimal use of the platform alongside the implementation of the technology. Both organisations worked closely together on the integration and successfully launched the platform.
Adhese looks forward to continuing the collaboration and to demonstrating the full potential of its adtech platform within a commerce media environment.
Tim Sturtewagen, CPO and one of the founders of Adhese:
‘We are extremely pleased with this collaboration and with the confidence that PostNL has placed in our technology. More and more organisations with valuable commercial touchpoints want to develop their own commerce media activities while retaining control over data, technology and privacy. With Adhese, we offer a solid, future-proof foundation for this.’
➤ Read the announcement of the collaboration
➤ Reach out to our team to talk about commerce media opportunities
➤ Learn more about the shift from retail media to commerce media