direct & programmatic

balance direct and programmatic ad transactions

Integrated sales channels

Direct and programmatic advertising is supported within a single platform, allowing media owners to manage their ad inventory across both channels. Streamlining workflows and enhancing efficiency in ad placement.

Real-Time Bidding

Participate in real-time bidding for programmatic buying and selling of ad space. This ensures ad inventory is sold at the best possible price, maximizing revenue while dynamically and efficiently filling ad slots.

Enhanced Yield Management

Maximize advertising revenue by prioritizing and optimizing ad placements based on profitability. Assessing direct and programmatic opportunities so you generate the highest revenue per ad slot.

manage across channels

Manage direct and programmatic ad sales via a single platform. Adhese removes the complexity of working with multiple systems or interfaces.

control the user experience

Determine who can participate in programmatic buying and control the campaigns to ensure your users get the right experience. Adhese makes sure the bidding doesn’t negatively affect performance!

optimize yield

By integrating direct and programmatic channels, Adhese ensures available ad inventory can be efficiently allocated and sold across different channels. This prevents unsold inventory and optimizes revenue streams.