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case

Candid Media Group

creating an online marketplace

"We are thrilled with the seamless implementation of the Candid Amplify Marketplace powered by the Adhese platform. This innovative solution has not only streamlined the advertising operations but also enhanced transparency and performance, positioning for future growth and success of the Candid Amplify Marketplace."

Dennis Reimers,
Co-Founder of Adswag

This case study illustrates the successful build and implementation of an online marketplace, Candid Amplify, for Candid Media Group. This was done in collaboration with our partner Adswag, who already facilitates campaign management for Candid Media Group.  
The marketplace for online display, video and audio aimed to shorten the supply chain, enhance transparency in media budget management, and optimize advertising campaigns for publishers and advertisers. 

Candid Media Group is a Dutch platform that is comprised of independent specialized agencies such as Stroom, M2OC, Brand Potential, Creature, Coopr, Positive and Mobile Journey. Headquartered in Amsterdam, Candid Media Group expanded its operations to the United Kingdom in 2021 with the acquisition of UK-based Brands Potential. It offers a comprehensive range of media, creative, and digital solutions tailored to various stages of the marketing funnel.

challenges

  • Fragmented online advertising landscape with multiple vendors and technologies. 
  • Lack of transparency in media budget management. 
  • Need for a holistic platform to manage online display, video, audio, native, and DOOH advertising.

solution

  • Adoption of the Adhese platform to set up a Candid Amplify Marketplace to monetize and optimize campaign KPIs. 
  • Direct Integration of the Adhese platform for insights, transparent bidding and budget optimization for the best campaign performance. 
  • Candid Amplify Marketplace is fully managed by our partner Adswag, which fulfills Candid’s needs by providing campaign management, invoicing, custom development, and dashboarding. 
  • Phased implementation of the Candid Amplify Marketplace for online video, CTV, online audio, native, and display advertising. 
  • Future plans include adding DOOH to the marketplace and integrating AI-driven solutions for dynamic creative optimization. 

results

  • Immediate access to billions of impressions through the Adhese platform with almost all premium publishers connected. 
  • No investment in technology or personnel required, thanks to the Adhese platform and Adswag Managed Service. 
  • Improved campaign performance and service quality with optimized targeting, reporting dashboards, and streamlined invoicing processes. 
  • Simplified operations with one technology platform supported by experienced personnel. 

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