Stay in the know. Subscribe to our newsletter.

case

Candid Media Group

creating an online marketplace

"We are thrilled with the seamless implementation of the Candid Amplify Marketplace powered by the Adhese platform. This innovative solution has not only streamlined the advertising operations but also enhanced transparency and performance, positioning for future growth and success of the Candid Amplify Marketplace."

Dennis Reimers,
Co-Founder of Adswag
Candid Media Group

This case study illustrates the successful build and implementation of an online marketplace, Candid Amplify, for Candid Media Group. This was done in collaboration with our partner Adswag, who already facilitates campaign management for Candid Media Group.  
The marketplace for online display, video and audio aimed to shorten the supply chain, enhance transparency in media budget management, and optimize advertising campaigns for publishers and advertisers. 

Candid Media Group is a Dutch platform that is comprised of independent specialized agencies such as Stroom, M2OC, Brand Potential, Creature, Coopr, Positive and Mobile Journey. Headquartered in Amsterdam, Candid Media Group expanded its operations to the United Kingdom in 2021 with the acquisition of UK-based Brands Potential. It offers a comprehensive range of media, creative, and digital solutions tailored to various stages of the marketing funnel.

challenges

  • Fragmented online advertising landscape with multiple vendors and technologies. 
  • Lack of transparency in media budget management. 
  • Need for a holistic platform to manage online display, video, audio, native, and DOOH advertising.

solution

  • Adoption of the Adhese platform to set up a Candid Amplify Marketplace to monetize and optimize campaign KPIs. 
  • Direct Integration of the Adhese platform for insights, transparent bidding and budget optimization for the best campaign performance. 
  • Candid Amplify Marketplace is fully managed by our partner Adswag, which fulfills Candid’s needs by providing campaign management, invoicing, custom development, and dashboarding. 
  • Phased implementation of the Candid Amplify Marketplace for online video, CTV, online audio, native, and display advertising. 
  • Future plans include adding DOOH to the marketplace and integrating AI-driven solutions for dynamic creative optimization. 

results

  • Immediate access to billions of impressions through the Adhese platform with almost all premium publishers connected. 
  • No investment in technology or personnel required, thanks to the Adhese platform and Adswag Managed Service. 
  • Improved campaign performance and service quality with optimized targeting, reporting dashboards, and streamlined invoicing processes. 
  • Simplified operations with one technology platform supported by experienced personnel. 

Subscribe

Adhese is committed to protecting and respecting your privacy, and we’ll only use your personal data to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you, please tick the checkboxes below to indicate for which purpose(s) you would like us to contact you.

I, hereby, consent to the processing by Adhese of my personal data in order to send me newsletters for the purpose of receiving information on:
In order for Adhese to provide you the information requested, we need to store and process your personal data. If you consent to us storing your personal data for the by you above selected purposes, please tick the checkbox below:
You may unsubscribe from all the marketing communications sent by Adhese at any time by clicking on the unsubscribe link or change your marketing communications preferences by clicking on the privacy settings link in any communication sent by Adhese. For more information on Adhese privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.