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targetting

Targetting based on first-party data

Increase Engagement and Conversion

By using detailed user profiles based on shopping behavior, fine grained location data, or content preferences, Adhese enables media owners to deliver highly relevant ads, significantly boosting the likelihood of user engagement and conversion.

Privacy Compliance

Instead of relying on third-party cookies, proprietary data is used for targeting, protecting user privacy and your advertiser’s brands.

Dynamic Campaign Adaptation

Real-time adaptation of campaigns to the user’s current situation and the specific context of the webpage or application ensures ads are always relevant. Enhancing user satisfaction and campaign performance.

build detailed profiles

Build detailed user profiles from proprietary data such as shopping behavior, loyalty program data and content preferences. This enables targeted ads that are likely to resonate with individual users, based on their past interactions and preferences.

real-time and contextual

Target ads in real-time based on the user’s current context. This ensures ads will be relevant to what the user is currently engaged with and interested in, maximizing the effectiveness of ad placements.

first party data

Target based on first-party data, bypassing the need for third-party cookies. This ensures your advertising proposition will remain sustainable and effective in a future where third-party cookies are phased out.

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consentless advertising

Adhese enables consentless (or no-consent) advertising, utilizing contextual targeting and first-party data to respect privacy and meet legal standards.
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privacy first – and last

Adhese ensures compliance, prioritizes user privacy, supports cookieless tracking, and maintains a secure data infrastructure.
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Enhance ad relevance and boost engagement. Respect privacy.

get the most from your media and data

Interested to find out how Adhese can help you? 

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discover other capabilities

The adhese platform has many other capabilities. Learn more about them!

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