return on ad spend
As an advertiser, you need to get the most out of your budget. But positioning your ads to reach the right audience in the right context can prove challenging. While an unnecessarily long chain of intermediaries can really chip away at your budget. These are the sorts of challenges we help you with. We’re Adhese – we make advertising simply work.
why advertisers choose us
Transparency
Understand where your ad spend is going and how it’s performing. Adhese lets you track key metrics and make data-driven decisions.
Efficiency
Streamlining campaign management processes optimizes your advertising operations. By leveraging automation, you improve efficiency, reduce manual workload and achieve better results from advertising campaigns.
Personalized ad experiences
Adhese facilitates personalized advertising experiences through dynamic ad serving based on user behavior, preferences, and context. This personalized approach enhances engagement and increases the likelihood of conversions, driving better ROAS.
how it works
Adhese provides a comprehensive advertising solution for advertisers and agencies, by offering a range of features designed to maximize the effectiveness of their digital advertising campaigns.
Targeting capabilities
Adhese offers advanced targeting capabilities, enabling you to reach your desired audience with precision, including using proprietary data from media owners (depending on the agreement with these media owners).
Real-Time Bidding (RTB)
Adhese integrates with real-time bidding (RTB) exchanges, allowing you to bid on ad inventory in real time. This ensures you reach your audience at the right moment to maximize the impact of your advertising campaigns.
Transparency and reporting
Adhese provides transparency into advertising performance through detailed analytics and consolidated reporting features. You can track key metrics such as impressions, clicks, conversions and return on ad spend (ROAS) to evaluate the effectiveness of your campaigns.
Automation and optimization
Adhese leverages automation to streamline campaign management processes and optimize advertising performance. This includes features such as automated bidding, ad rotation and budget allocation. Helping advertisers achieve better results with less effort/human resources.
Brand safety
Adhese offers a rich set of brand safety features to help you protect your brand reputation and ensure your ads are displayed in suitable environments. These features include advanced content classification algorithms, keyword blocking, custom blacklists and whitelists, and third-party verification.
how to get going
Setup Adhese account
Provide information such as contact details, billing information, users and roles.
Choose your media
Choose the retail media and publishers that you’ll be advertising on.
Integrate (optional)
Start using the self-service portal right away. No integration needed. Need more efficiency? Integrate Adhese’s technology into your advertising infrastructure, using Adhese’s SDK (Software Development Kit).
Run campaigns
Start managing your ad campaigns, including setting targeting parameters, defining ad creatives, specifying budget and bidding strategies, and implementing any desired brand safety measures.
Monitor and optimize
Throughout the campaign lifecycle monitor performance metrics such as impressions, clicks, conversions and return on ad spend (ROAS). Optimizations may include adjusting targeting criteria, creative elements or bidding strategies to improve campaign performance.
knowledge
