Adhese retail media solutions enable Unilever pre-roll video ads on Allerhande

Yes, through self-service features and integrations, advertisers can upload or create their own creatives depending on your configuration. 

Yes, Adhese enables you to serve and manage advertisements directly on your website with full control over placements, formats, and targeting. 

Yes, Adhese supports offsite activation through integrations with selected partners, enabling you to extend the reach of your first-party data. 

Yes, Adhese offers robust API integrations that allow you to connect our platform with your existing marketing tools, such as CRM systems, analytics platforms, and demand-side platforms (DSPs). This ensures a unified approach to your advertising efforts. 

Yes, Adhese supports omnichannel strategies, including certain offline formats such as DOOH, depending on your setup and integrations. 

No, Adhese is designed to integrate flexibly with a wide range of CDPs, DMPs, and data tools via APIs. 

Adhese supports both client-side and server-side integrations, depending on your technical setup and requirements. 

Yes, Adhese fully supports programmatic advertising, including real-time bidding (RTB) and private marketplace (PMP) deals. Our platform integrates with leading DSPs to automate the buying and selling of ad inventory. 

To get started with retail media, identify your advertising goals and the digital assets you can monetize, such as your website or app. Partnering with a platform like Adhese simplifies the process, offering the tools and expertise needed to launch and manage campaigns effectively. 

Begin by assessing your digital assets and audience data. Adhese provides the tools and support to transform these assets into revenue-generating advertising opportunities. Our team will assist you in setting up campaigns, optimising performance, and measuring results. 

Adhese employs industry-standard viewability measurement tools to ensure your ads are seen by your target audience. We adhere to IAB guidelines and provide detailed viewability reports to help you optimise your campaigns. 

Adhese provides full transparency through real-time reporting dashboards, detailed performance metrics, and clear insights into ad spend, impressions, and conversions. Our closed-loop reporting system ensures that you always have access to accurate and actionable data. 

Adhese implements advanced fraud detection mechanisms, including traffic validation, bot filtering, and anomaly detection, to protect your campaigns from fraudulent activity and ensure your budget is spent effectively. 

Adhese is designed to support cross-border campaigns with ease. Our platform complies with regional regulations, including GDPR, and offers multi-currency and multi-language capabilities to ensure seamless execution across different markets. 

Getting started with Adhese is straightforward. Contact our team to discuss your goals, and we will guide you through the onboarding process, including technical setup, campaign planning, and training. Our platform is designed for ease of use, with comprehensive support available every step of the way. 

Absolutely. Adhese is fully optimised for mobile advertising, supporting responsive ad formats and ensuring seamless delivery across all devices, including smartphones and tablets. 

No, retail media is not exclusive to large retailers. Adhese provides scalable solutions that cater to businesses of all sizes, from local shops to international chains, helping them unlock the potential of their digital assets. 

Adhese supports a wide range of ad formats, including display banners, video ads, native ads, and Digital Out-of-Home (DOOH) advertisements. Our platform is designed to accommodate both standard and custom ad formats to meet your specific needs. 

The Adhese platform offers several key advantages: full GDPR compliance, advanced audience segmentation, real-time reporting, and seamless integration with your existing tech stack. Our solutions are designed to be scalable, secure, and easy to use, ensuring you achieve your advertising goals efficiently. 

The Adhese platform supports a wide range of advertising formats and channels, including display, video, DOOH, and programmatic demand-side integrations. Our API enables seamless connectivity with your existing systems, while AI-driven tools enhance targeting and performance. 

Adhese is a cloud-based platform, so there are no specific hardware requirements. You only need a modern web browser and an internet connection to access and manage your campaigns. Our team will guide you through any additional technical setup if needed. 

To get started with Adhese, you will need access to your digital assets (e.g., website or app) and audience data. Our team will guide you through the technical requirements, which may include implementing tracking tags, setting up API connections, or integrating with your content management system. 

A retail media platform is a technology solution that enables retailers to monetize their digital assets by offering targeted advertising space to brands. It provides tools for campaign management, audience segmentation, and performance measurement, all within a retailer’s owned channels. 

An ad server is a technology platform that delivers advertisements to websites, apps, or other digital properties. It manages the placement, targeting, and tracking of ads, ensuring they reach the right audience at the right time. Adhese operates as a European ad server, providing flexibility and compliance with regional regulations. 

DOOH stands for Digital Out-of-Home advertising: digital ads shown in public spaces like billboards, screens in transit hubs, malls, elevators, and stores.

Programmatic advertising is the automated buying and selling of digital ad space using software and data, instead of manual negotiations. It lets advertisers target specific audiences and bid on ad impressions in real time.

Retail Media as a Service is a model where retailers outsource the management of their advertising operations to a specialised platform, such as Adhese. The platform handles the technical infrastructure, campaign execution, and optimisation, allowing retailers to focus on their core business while benefiting from additional revenue streams. 

Retail media refers to advertising opportunities created by retailers on their own digital properties, such as websites, apps, or in-store screens. It allows brands to target consumers directly within the retail environment, leveraging first-party data for highly relevant and effective campaigns. 

The Adhese platform is built for flexibility, compliance, and performance. As a European ad server, we prioritise GDPR compliance and data security, while offering advanced features such as audience segmentation, closed-loop reporting, and seamless integration with your existing systems. 

Adhese combines European expertise with cutting-edge technology. Our platform is GDPR-compliant, highly flexible, and supports omnichannel advertising, including DOOH (Digital Out-of-Home) and programmatic demand-side solutions. We empower retailers and brands to maximise their advertising potential while maintaining full control over their data.