Adhese, Europe’s leading independent retail media ad serving platform, announces that Colruyt Group Retail Media Services has selected Adhese as its ad serving technology partner. Through this collaboration, Colruyt Group Retail Media Services is further professionalising and scaling its retail media operations with a strong focus on privacy, transparency and operational control. The partnership supports the next phase in the development of Colruyt Group’s retail media offer.
Colruyt Group Retail Media Services is developing an omnichannel retail media proposition that enables brands to connect with shoppers across in-store, near-store, on-site and off-site touchpoints, powered by first-party data and transparent reporting. Adhese will support this ambition with ad serving infrastructure, onboarding and training, helping internal teams manage and deliver campaigns in a scalable and controlled way.
“Retailers are increasingly looking for long-term technology partners that give them control and flexibility as their retail media propositions evolve,” said Tim Sturtewagen, CPO and co-founder at Adhese. “We are excited about our collaboration with Colruyt Group Retail Media Services and to support their retail media ambitions with technology that is built for scale, compliance, and transparency.”
“We are building Colruyt Group Retail Media Services as a true media sales house, with the ambition to connect advertisers with our shoppers in a relevant, measurable and privacy-conscious way. Adhese’s ad serving technology gives us the operational control, transparency and scalability we need to deliver on that promise, so that every campaign delivers real value, both for brands and for our customers”, said Mathias Beke, Head of Department Media Services at Colruyt Group
Adhese will support Colruyt Group Retail Media Services with its ad serving infrastructure as well as training and onboarding, enabling internal teams to make optimal use of the platform. The collaboration underlines Adhese’s role as a trusted technology partner for leading retailers.
About Adhese
Adhese is Europe’s leading independent retail media ad-serving platform, trusted by top retailers and media owners to power scalable, privacy-first, and transparent advertising ecosystems. Built for retailers, by retailers, Adhese enables omnichannel monetization across on-site, offsite, and instore environments while ensuring autonomy, data control, and operational efficiency. Meer informatie: www.adhese.eu
Media Contact Adhese:
Yvonne Tindemans, Head of Marketing, yvonne.tindemans@adhese.eu
About Colruyt Group Retail Media Services
Colruyt Group Retail Media Services is the in-house media sales house of Colruyt Group, one of Belgium’s leading retail groups, active in food retail, health and well-being, and non-food. Leveraging Colruyt Group’s diverse retail formats, strong customer reach and trusted consumer relationships, it enables brands to connect with shoppers across multiple omnichannel touchpoints. Colruyt Group Retail Media Services combines retail media opportunities with a focus on relevance, efficiency, transparency and customer value for both advertisers and consumers.
Media Contact Colruyt Group Retail Media Services:
Mathias Beke, Head of Department Media Services, mathias.beke@colruytgroup.com
