PostNL and Adhese have entered into a strategic collaboration to strengthen PostNL’s commerce media proposition. Adhese provides privacy-first ad serving technology to manage and deliver advertising campaigns across channels in a secure, transparent and efficient way. The partnership enables advertisers to work directly from PostNL through a streamlined, intermediary-free technology stack that meets European privacy standards. Together, PostNL and Adhese aim to build a reliable, scalable and future-proof commerce media ecosystem.
This collaboration aligns with the broader market development towards commerce media that Adhese has been observing. As organisations with valuable commercial data increasingly take on the role of media owners, the demand for independent, privacy-first and interoperable technology continues to grow.
To ensure optimal use of the platform, Adhese is providing training sessions for PostNL teams alongside the implementation of the technology. Both organisations are working closely together to prepare the platform for a successful launch. The commerce media proposition is expected to go live in early 2026.
Adhese is looking forward to this collaboration and to demonstrating the full potential of our AdTech platform within a commerce media environment.
➤ Contact our team if you want to know more about retail media and commerce media opportunities
➤ Learn more about the movement retail media is making towards commerce media
➤ Learn more about navigating consentless advertising in a privacy-safe ecosystem
Adhese. Simply Commerce Media.