Unlock the full value of your audience, data, and touchpoints
Commerce media is rapidly becoming a key growth area in digital advertising. Organisations with strong customer relationships, transactional data and digital touchpoints are uniquely positioned to create advertising value. With the right technology, you can transform your ecosystem into a scalable commerce media platform that connects advertisers with high-value audiences.
Adhese helps organisations build and manage their commerce media strategy with full control over inventory, data and operations.
why media owners choose us
flexible and approachable
Adhese is approachable and open to customizing solutions based on your specific needs.
privacy and data
Cookieless advertising, privacy regulations, and your customers’ trust and loyalty are at the core of everything we do.
adtech leaders
Adhese knows advertising inside & out. Our experts help you handle its challenges effortlessly. While the Adhese platform itself is advanced, innovative and easy to implement.
From audience to advertising value
Structure your media opportunity
The first step in building a successful commerce media strategy is translating your ecosystem into a clear and structured media offering. We help organisations identify the touchpoints where advertising can naturally be integrated, while structuring inventory across multiple channels and environments. At the same time, audience segments are defined based on available data, enabling more relevant targeting for advertisers. Combined with a compelling commercial proposition, this creates a strong foundation for sustainable growth.
Activate campaigns across your ecosystem
Commerce media is inherently omnichannel, allowing advertisers to reach audiences across different environments and moments in the customer journey. Adhese enables organisations to activate campaigns across both onsite and offsite channels, using formats such as display, native, and video. By combining audience data with contextual signals, campaigns can be targeted more effectively while remaining relevant to the user experience. All campaign activities are managed centrally, ensuring that different channels and formats work together seamlessly within one system.
Operate and scale efficiently
Running a commerce media business requires coordination, operational efficiency, and strong advertiser relationships. The Adhese platform supports organisations with campaign management, execution, and the onboarding of advertisers and partners. Performance monitoring and reporting provide clear insights into campaign results, while continuous optimisation helps maximise performance and revenue potential. This allows internal teams to focus on strategic growth, while the platform and supporting services streamline day-to-day operations.
Powered by the Adhese platform
Commerce Media as a Service is built on the flexible and independent Adhese platform. The platform centralises campaign and inventory management while integrating multiple channels and digital environments into one coherent system. Its privacy-first architecture ensures responsible use of first-party data and compliance with evolving regulations. At the same time, organisations maintain full control over their data, technology setup, and commercial strategy, making the platform particularly well suited for complex digital ecosystems.
how to get going
Assess your ecosystem and data
The first step is understanding the potential within your organisation. Together we analyse your digital environments, available data, and customer interactions to identify where advertising opportunities exist and how they can create value for advertisers.
Define your media strategy
Based on this analysis, we help define a clear commerce media strategy. This includes structuring inventory, identifying target audiences, and shaping a commercial proposition that resonates with advertisers and partners.
Set up your platform and operations
Once the strategy is defined, the Adhese platform is implemented to manage campaigns, inventory, and audience activation. At the same time, operational processes are put in place to ensure campaigns can be executed efficiently.
Launch, optimise, and scale
After launch, campaigns are continuously monitored and optimised to improve performance and maximise revenue potential. As the media business grows, the setup can scale across additional channels, formats, and advertiser partnerships.
unlock your media potential
turn your audience and data into a sustainable revenue stream
discover our capabilities
The adhese platform has many capabilities. Learn more about them!