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Adhese & ADvendio partner to deliver end-to-end retail media solutions

Strategic collaboration offers retailers a turnkey retail media platform—from campaign management to independent, privacy-safe ad delivery.

Adhese, the European adtech platform built for privacy-first, independent ad delivery, today announced a new partnership with ADvendio, a global provider of omnichannel order and inventory management solutions. Together, the companies will offer a full-service retail media solution that spans campaign planning, management, ad delivery, and programmatic trading—empowering retailers to scale their media businesses with control and flexibility.

In this collaboration, ADvendio’s robust campaign and order management system becomes the operational backbone, while Adhese provides advanced, privacy-respecting ad serving and delivery capabilities. The result is a unified, scalable workflow that simplifies retail media execution—whether using Adhese, Google Ad Manager, FreeWheel, or other delivery channels.

“Retailers are looking for solutions that enable them to build media businesses on their own terms,” said Sven Marievoet, Co-Founder at Adhese. “At Adhese, we believe in collaboration over consolidation. By partnering with ADvendio, we’re offering a best-in-class, modular stack that gives retailers real autonomy—no walled gardens, no vendor lock-in. It’s a future-ready alternative built on transparency, agility, and scale.”

“We’re excited to bring our ad delivery capabilities into ADvendio’s campaign management ecosystem,” added Tim Sturtewagen, Co-Founder at Adhese. “This partnership is about making it easier for retailers to operationalize and scale retail media while staying in full control of their data, workflows, and brand experience.”

As the retail media space continues to mature, the complexity of managing multiple demand channels, data sources, and inventory types is growing. This partnership addresses that complexity by offering a seamless solution that’s easy to set up, flexible to integrate, and built to scale.

To learn more about how Adhese works with partners to power privacy-first, independent ad delivery, visit: adhese.eu/partners

About Adhese

Adhese is an adtech company building a smart, user-friendly advertising platform that shapes the future of advertising. From its offices in Belgium and Poland, Adhese enables media owners, advertisers, and retailers to monetize inventory and audiences—without compromising control, independence, or privacy.

About ADvendio

ADvendio offers comprehensive advertising management software for media companies, helping them streamline omnichannel ad operations and boost campaign performance through integrated, scalable solutions.

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Can I activate my retail data on external publisher websites? 

Yes, Adhese supports offsite activation through integrations with selected partners, enabling you to extend the reach of your first-party data. 

Can I integrate Adhese with my existing marketing tools? 

Yes, Adhese offers robust API integrations that allow you to connect our platform with your existing marketing tools, such as CRM systems, analytics platforms, and demand-side platforms (DSPs). This ensures a unified approach to your advertising efforts. 

Do I need a specific CDP or data tool to work with Adhese? 

No, Adhese is designed to integrate flexibly with a wide range of CDPs, DMPs, and data tools via APIs. 

How do I get started with retail media? 

To get started with retail media, identify your advertising goals and the digital assets you can monetize, such as your website or app. Partnering with a platform like Adhese simplifies the process, offering the tools and expertise needed to launch and manage campaigns effectively. 

How do you get started with retail or commerce media? 

Begin by assessing your digital assets and audience data. Adhese provides the tools and support to transform these assets into revenue-generating advertising opportunities. Our team will assist you in setting up campaigns, optimising performance, and measuring results. 

How does Adhese ensure transparency in advertising campaigns? 

Adhese provides full transparency through real-time reporting dashboards, detailed performance metrics, and clear insights into ad spend, impressions, and conversions. Our closed-loop reporting system ensures that you always have access to accurate and actionable data. 

How to get started with the Adhese platform? 

Getting started with Adhese is straightforward. Contact our team to discuss your goals, and we will guide you through the onboarding process, including technical setup, campaign planning, and training. Our platform is designed for ease of use, with comprehensive support available every step of the way. 

Is retail media only available for large retailers? 

No, retail media is not exclusive to large retailers. Adhese provides scalable solutions that cater to businesses of all sizes, from local shops to international chains, helping them unlock the potential of their digital assets. 

What are the capabilities of the Adhese platform? 

The Adhese platform supports a wide range of advertising formats and channels, including display, video, DOOH, and programmatic demand-side integrations. Our API enables seamless connectivity with your existing systems, while AI-driven tools enhance targeting and performance. 

What are the system requirements for using Adhese? 

Adhese is a cloud-based platform, so there are no specific hardware requirements. You only need a modern web browser and an internet connection to access and manage your campaigns. Our team will guide you through any additional technical setup if needed. 

What do you need technically to get started with Adhese? 

To get started with Adhese, you will need access to your digital assets (e.g., website or app) and audience data. Our team will guide you through the technical requirements, which may include implementing tracking tags, setting up API connections, or integrating with your content management system. 

What is a retail media platform? 

A retail media platform is a technology solution that enables retailers to monetize their digital assets by offering targeted advertising space to brands. It provides tools for campaign management, audience segmentation, and performance measurement, all within a retailer’s owned channels. 

What is Retail Media as a Service and how does it work? 

Retail Media as a Service is a model where retailers outsource the management of their advertising operations to a specialised platform, such as Adhese. The platform handles the technical infrastructure, campaign execution, and optimisation, allowing retailers to focus on their core business while benefiting from additional revenue streams. 

What is retail media? 

Retail media refers to advertising opportunities created by retailers on their own digital properties, such as websites, apps, or in-store screens. It allows brands to target consumers directly within the retail environment, leveraging first-party data for highly relevant and effective campaigns. 

Why is the Adhese platform a good choice for my retail or commerce media? 

The Adhese platform is built for flexibility, compliance, and performance. As a European ad server, we prioritise GDPR compliance and data security, while offering advanced features such as audience segmentation, closed-loop reporting, and seamless integration with your existing systems. 

Why should you choose Adhese as your partner? 

Adhese combines European expertise with cutting-edge technology. Our platform is GDPR-compliant, highly flexible, and supports omnichannel advertising, including DOOH (Digital Out-of-Home) and programmatic demand-side solutions. We empower retailers and brands to maximise their advertising potential while maintaining full control over their data. 

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