Uncommon Media launches retail media platform Adhese across APAC

Yes, Adhese supports offsite activation through integrations with selected partners, enabling you to extend the reach of your first-party data. 

Yes, Adhese offers robust API integrations that allow you to connect our platform with your existing marketing tools, such as CRM systems, analytics platforms, and demand-side platforms (DSPs). This ensures a unified approach to your advertising efforts. 

No, Adhese is designed to integrate flexibly with a wide range of CDPs, DMPs, and data tools via APIs. 

To get started with retail media, identify your advertising goals and the digital assets you can monetize, such as your website or app. Partnering with a platform like Adhese simplifies the process, offering the tools and expertise needed to launch and manage campaigns effectively. 

Begin by assessing your digital assets and audience data. Adhese provides the tools and support to transform these assets into revenue-generating advertising opportunities. Our team will assist you in setting up campaigns, optimising performance, and measuring results. 

Adhese provides full transparency through real-time reporting dashboards, detailed performance metrics, and clear insights into ad spend, impressions, and conversions. Our closed-loop reporting system ensures that you always have access to accurate and actionable data. 

Getting started with Adhese is straightforward. Contact our team to discuss your goals, and we will guide you through the onboarding process, including technical setup, campaign planning, and training. Our platform is designed for ease of use, with comprehensive support available every step of the way. 

No, retail media is not exclusive to large retailers. Adhese provides scalable solutions that cater to businesses of all sizes, from local shops to international chains, helping them unlock the potential of their digital assets. 

The Adhese platform supports a wide range of advertising formats and channels, including display, video, DOOH, and programmatic demand-side integrations. Our API enables seamless connectivity with your existing systems, while AI-driven tools enhance targeting and performance. 

Adhese is a cloud-based platform, so there are no specific hardware requirements. You only need a modern web browser and an internet connection to access and manage your campaigns. Our team will guide you through any additional technical setup if needed. 

To get started with Adhese, you will need access to your digital assets (e.g., website or app) and audience data. Our team will guide you through the technical requirements, which may include implementing tracking tags, setting up API connections, or integrating with your content management system. 

A retail media platform is a technology solution that enables retailers to monetize their digital assets by offering targeted advertising space to brands. It provides tools for campaign management, audience segmentation, and performance measurement, all within a retailer’s owned channels. 

Retail Media as a Service is a model where retailers outsource the management of their advertising operations to a specialised platform, such as Adhese. The platform handles the technical infrastructure, campaign execution, and optimisation, allowing retailers to focus on their core business while benefiting from additional revenue streams. 

Retail media refers to advertising opportunities created by retailers on their own digital properties, such as websites, apps, or in-store screens. It allows brands to target consumers directly within the retail environment, leveraging first-party data for highly relevant and effective campaigns. 

The Adhese platform is built for flexibility, compliance, and performance. As a European ad server, we prioritise GDPR compliance and data security, while offering advanced features such as audience segmentation, closed-loop reporting, and seamless integration with your existing systems. 

Adhese combines European expertise with cutting-edge technology. Our platform is GDPR-compliant, highly flexible, and supports omnichannel advertising, including DOOH (Digital Out-of-Home) and programmatic demand-side solutions. We empower retailers and brands to maximise their advertising potential while maintaining full control over their data.