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adhese. simply retail media.

adhese. simply adtech. retail media. cookieless. omnichannel. commerce media.

shaping the future of retail and commerce media, built on privacy 

Adhese is a flexible, privacy-first AdTech platform that helps retailers and commerce platforms build high-value media businesses. The Adhese ad server is designed in line with European privacy rules and deployable worldwide. Our cookieless technology enables measurable performance without compromising consumer trust. The modular, omnichannel platform is tailored to fit your business model and maturity, giving you oversight across onsite, in-app, offsite, and in-store media.

Adhese is built from a technology-first perspective, focused on scalability, reliability, and performance. By connecting brands with your retail media inventory, the platform unlocks new demand, drives incremental revenue across every channel. Combined with strategic guidance and hands-on support, Adhese enables you to move faster, scale smarter, and create retail and commerce media that is credible, profitable, competitive, and privacy-proof. You always stay in full control over your consumer data.

retail media as a service 

For organisations that want a more structured approach, Adhese also offers Retail Media as a Service. This fully managed model combines our platform with operational expertise to help you launch, run, and grow your retail media business with confidence, transparency, and performance at its core. 

are you retail media ready?

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simply insights.

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The Adhese platform has now been fully implemented at PostNL and is officially live. Following the earlier announcement of their strategic collaboration, both organisations have completed onboarding, training and testing to ensure a smooth rollout.

why our clients simply choose adhese.

cookieless advertising

Our platform’s committed to privacy and delivers smart advertising without relying on third-party cookies. Server-side technology ensures the secure use of first-party data in targeted advertising campaigns.

omnichannel capabilities

Adhese’s flexible platform can support various advertising needs, like retail media, digital out of home, and display networks. Clients can create personalised campaigns for targeted online advertising across multiple channels.

integrated ad server

We offer unique advertising solutions that include both an ad server and retail media capabilities. This integration simplifies campaign management and gives clients a streamlined and scalable approach to advertising.

direct connections

We shorten the advertising chain, connecting buyer and seller directly to our platform. This generates higher match rates and helps buyers save up to 45% – budget that can be invested in better targeting and a broader advertising mix.

simply solutions.

solutions for retail media owners

omnichannel ad campaigns

Boost your revenue with Adhese’s flexible platform architecture, integrated ad server, and our cookieless advertising solutions that help you reach the right audience and attract more advertisers seeking effective omnichannel campaigns.

adhese platform on iPad

solutions for publishers

flexible, privacy-first platform

With Adhese you can offer powerful consent-based advertising. Benefit from our privacy-first approach and shortened chain between you and your advertisers to optimise revenue and advertiser’s ROAS.

adhese platform on iPad

solutions for advertisers

targeted ads in a cookieless future

Maximise your advertising budget with Adhese’s efficient and privacy-focused solutions. Our cookieless targeting and integrated capabilities across the entire ecosystem, from retail media to publishers, ensure you reach your target audience while eliminating unnecessary intermediaries and preventing budget erosion.

adhese platform on iPad

solutions for media agencies

streamlined operations

Streamline your operations and improve advertising effectiveness with Adhese. Our advanced automation, user-friendly interface, and robust targeting capabilities enable you to deliver precise audience reach and optimise campaign performance. With Adhese, you can maximise ad revenue and minimise manual workload.

adhese platform on iPad

digital out of home

Our digital out of home (DOOH) solution integrates with multiple display hardware and CMS systems for omnichannel campaigns. It features flexible architecture, direct device data integration, precise targeting, cookieless advertising, and comprehensive reporting.

self-service platform

Our privacy-first self-service platform handles (non-)endemic product sales, campaign bookings, creative uploads, and franchiser campaigns. The customisable, user-friendly platform can be white-labeled for retail media and adapts to various formats, including video and DOOH.

sponsored products & display

Sponsored Products are keyword or product-targeted ads displayed within search results and category pages. Sponsored Display employs dynamic creative optimisation to deliver highly relevant ads at the right moment across web and app for maximum impact.

off-site & extended reach

Automation, targeting, and integration with premium publishers for off-site campaigns across multiple channels. Data clean rooms enable privacy-compliant data sharing and matching between retailers and publishers, enhancing campaign performance, reach and value.

simply results.

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ADvendio and Adhese deliver an end-to-end retail media solution to Salling Group that supports everything from campaign booking and management to ad delivery and measurement.

We're excited to be a part of this initiative – a great step towards creating a cookieless future

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simply smART ADTECH.

Our technology is built to shape the future of advertising, and has been continuously improving for 25 years.

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