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case

AH Retail Media Services

unified multi-channel ad integration

AH Retail Media Services (AHRMS) aimed to elevate its advertising capabilities to match its vast reach across the Netherlands. With millions of daily interactions through its app, website, and stores, AHRMS sought to maximise relevance for shoppers and create a seamless advertising experience for advertisers. However, there were some challenges, like integrating diverse media channels and ensuring seamless platform operations. AHRMS needed a robust, scalable solution to achieve its ambitious goals.

AHRMS chose the Adhese platform because of its unique ability to integrate multiple ad channels seamlessly and leverage data insights. Adhese provided a comprehensive solution that enabled targeting, efficient ad operations, and real-time reporting. This choice now allows AHRMS to streamline their advertising efforts, reduce dependency on external tools, and unlock new revenue opportunities across its digital touchpoints.

Albert Heijn, part of Ahold Delhaize, is the leading Dutch grocery retailer with over 1250 stores. AH Retail Media Services (AHRMS) is the in-house media agency within Albert Heijn’s retail domain. AHRMS offers brands the opportunity to reach millions of customers daily. AHRMS offers media in every stage of the shopper marketing funnel, from orientation to consideration and purchase. This bridges the gap between traditional media and the moment of purchase.

challenges

  • Integration across channels: Achieving seamless ad integration across mobile apps, websites, and in-store digital screens.
  • Uniform campaign management: Providing a unified platform for booking and managing all types of ad campaigns across channels.
  • Operational efficiency: Reducing dependency on external tools with high costs and improving internal processes.
  • Real-time reporting: Providing immediate, reliable reporting to advertisers, tracking ad performance and identifying new opportunities.

solution

  • Multi-channel advertising: The Adhese platform integrates advertising across mobile apps, websites, and in-store digital screens.
  • Consistent ad experience: Display and sponsored products are utilised to maintain a consistent ad experience across all digital touchpoints.
  • Precise targeting: AHRMS leverages the platform’s precise targeting capabilities to reach the desired audience.
  • Self-service platform: AHRMS benefits from Adhese’s self-service platform for booking, managing, and approving ad campaigns to streamline operations.
  • Real-time reporting: Adhese offers real-time reporting integrated into multiple dashboards for immediate performance tracking and optimisation.

results

  • Increased reach: 35% increase compared to the previous system.
  • Improved performance: Faster web and app performance with significantly improved response times.
  • Simplified processes: Streamlined self-service channel for easier A/B testing and quicker market entry for new ad formats.
  • Enhanced insights: Real-time data updates and improved inventory insights for maximised targeted reach and revenue opportunities.

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