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Adswag

Adhese & Adswag: dutch programmatic advertising, simplified

Adswag and Adhese partnership for Dutch programmatic advertising solutions

This partnership between Adhese and Adswag is a prime example of how collaboration can lead to innovation and success.

Adhese and Adswag teamed up to streamline online advertising for agencies and publishers in the Netherlands. They combine Adhese’s adtech with Adswag’s campaign management expertise, focusing on transparency, efficiency, and cookieless solutions.

Together, Adhese and Adswag offer a powerful solution that has already helped clients like Candid RLVNT and NRC.nl navigate the fragmented online advertising landscape and achieve their advertising goals.

Adswag is a Dutch team with over 20 years of experience in digital marketing, adtech and online media. They specialise in creating tailored advertising solutions that prioritise both impact and user privacy. Their deep understanding of technology and the market allows them to offer strategic consultancy to clients.

Challenges

  • Fragmented online advertising landscape with many vendors 
  • Lack of transparency and hidden fees 
  • Difficulty in campaign optimisation 
  • Need for cookieless ad-serving solutions

Solution

Adhese technology: 

  • Single platform for programmatic buying (display, video, audio) 
  • Increased transparency (direct integration, no hidden fees) 
  • Campaign optimisation (VTR, CTR, viewability) 
  • Holistic platform for various ad formats

Adswag service:

  • Campaign management & optimisation 
  • Targeted audience campaign setup 
  • Custom reporting dashboards 
  • Invoice handling & publisher integration 
  • Consulting services

Combined solution:

  • Cutting-edge ad server platform (Adhese) with advanced features 
  • Streamlined experience (campaign management, invoicing, dashboards) 
  • Dutch publisher & buyer networks (reduced reliance on large tech) 
  • Trusted cookieless ad serving (prioritises user privacy) 
  • Collaborative development of future advertising technologies 

Results

  • Shortened supply chain & increased transparency: Marketplaces like Candid RLVNT connect buyers & sellers directly, reducing fees. 
  • Improved user privacy: Adhese’s cookieless solutions prioritise privacy while allowing targeted advertising (e.g., NRC.nl). 
  • Enhanced campaign performance: Adswag optimises campaigns based on KPIs (e.g., Candid RLVNT Marketplace). 
  • Reduced complexity: One platform (Adhese) with integrated services eliminates the need for multiple vendors.

Work with us

If you’re interested in learning more about how Adhese can help your business achieve its online advertising goals, reach out to us today. We offer a wide range of solutions to meet your specific needs.

We’re also always looking for new and interesting partners to collaborate with. So, if you’re a company that shares our values of transparency, efficiency, and user privacy, we’d love to hear from you!

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