Together with partner ADvendio, Adhese delivers an end-to-end retail media solution that supports everything from campaign booking and management to ad delivery and measurement. For Salling Group, the platform will serve as the technical foundation for a scalable and unified retail media ecosystem.
“Adhese brings the right balance of flexibility, privacy, and performance,” said Anders Spicker, Head of Retail Media at Salling Group. “Their technology plays a key role in our new media setup, helping us serve both our advertisers and customers more effectively.”
With nearly 70,000 employees and operations across six countries, Salling Group serves 15 million customers each week. The new retail media platform, now powered in part by Adhese, will enable the company to unlock new revenue streams while maintaining full transparency and privacy compliance.
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