Back in April, we hosted a webinar on the intersection of digital out-of-home (DOOH) and retail media—and the energy was real. But we get it: not everyone has time to attend, let alone watch the replay.
So if you’re short on time, this is for you: a 3-minute recap of the ideas that got everyone talking—and why DOOH is quickly becoming retail media’s most exciting new frontier.
The big idea
Your store is now a media channel—if you make it one.
DOOH lets retailers turn in-store screens into dynamic, real-time advertising spaces. Think targeted campaigns in the dairy aisle, loyalty-based promotions at checkout, or digital signage that syncs with stock data.
Key takeaways – at a glance
Swipe through the highlights:
What this means for you
Here’s what retailers, brands, and tech platforms are already doing today:
- Bringing digital tactics in-store
DOOH enables real-time updates, targeted creative, and programmatic buying—just like online ads, but at the point of purchase.
- Scaling retail media revenue
In-store screens can now serve both endemic and non-endemic ads, opening up new monetisation streams with serious ROAS.
- Aligning omnichannel strategies
DOOH bridges the gap between e-commerce and physical stores, creating a seamless brand experience wherever people shop.
Want to go deeper?
Download the full whitepaper: The DOOH Opportunity: From Aisle to Algorithm
Want to explore how DOOH could fit your retail stack? Let’s talk
adhese. simply adtech.