We’re thrilled to announce the beta release of our new bid optimisation feature! This tool is designed to help you get the most out of your advertising campaigns, driving better results and maximising your ROI.
How it works
Our bid optimisation feature uses advanced algorithms to automatically adjust your bids in real-time, primarily based on win rate and impressions. The system allows for customisable parameters, such as the increment by which bids are adjusted (e.g., 1%, 5%), which are configured and refined in collaboration with each client.
While the bid optimisation primarily focuses on win rate and impressions, it works in conjunction with existing targeting and campaign settings. Factors like audience segmentation, ad placement, and competition continue to play a crucial role in your campaign’s performance. This ensures that your ads are being shown to the most relevant audience at the optimal price, helping you to achieve your campaign goals more efficiently.
Early success
We’ve been testing this feature with a select group of clients, and the results have been impressive. One of our clients, Ad Retail Media, saved between 20-25% on their ad spend during a recent test period. We’re confident that you’ll see similar results when you start using this feature.
Beta release
We’re currently in the beta release phase, and we’re inviting a select group of clients to try out the feature and provide us with feedback. This will help us to fine-tune the feature and make it even better for everyone.
Rollout
Starting in March, this feature will move out of beta and become available to all Adhese clients upon request. There are no contract changes required to use this feature. If you’re interested in activating bid optimisation for your campaigns, simply contact our support team, and we’ll help you get even better results from your advertising campaigns!
Stay tuned for more updates, and don’t hesitate to reach out if you have any questions.