We’re excited to announce a significant enhancement to our platform specifically designed for retail media: SKU integration. This new functionality empowers retailers with unprecedented granular insights into campaign performance by enabling the association of specific product IDs (SKUs) with individual creatives. This allows for precise tracking of sales and Return on Ad Spend (ROAS) at the product level, providing valuable data that can be shared with advertisers.
The power of SKU-level tracking for retail media
Traditionally, measuring Return on Ad Spend (ROAS) has relied on broader campaign-level data. However, with SKU integration, retailers can now:
- Track ROAS at the SKU level: By linking SKUs to specific creatives, retailers can pinpoint which products are driving the highest returns. This granular data provides invaluable insights into product-level performance, allowing them to optimise campaigns for maximum profitability.
- Refine targeting and bidding strategies: Armed with SKU-level ROAS data, retailers can refine their targeting strategies with greater precision. For instance, they can identify high-performing SKUs and allocate budgets more effectively to campaigns featuring these products.
- Improve creative decision-making: Understand which creatives are most effective for specific products. This data-driven approach allows retailers to optimise creative assets and maximise their impact on sales.
How to use SKUs for enhanced reporting
- Associate SKUs with creatives: Within the platform, retailers can easily associate one or more SKUs with each creative. This metadata is then stored and used for subsequent analysis. Ensure the SKUs entered are accurate to guarantee reliable ROAS calculations. The SKU field functionality is specific to your account.
- Leverage sales data: To calculate ROAS, retailers integrate their sales data with the platform. This allows the system to accurately track sales generated by each SKU and attribute them to the corresponding campaigns and creatives. This data is crucial, as the retailer owns the sales data, not the advertiser. This direct access to sales data allows for the most accurate and granular reporting, a key benefit for advertisers.
- Create comprehensive reports: Use SKU-level performance, including ROAS, conversion rates, and other key metrics to create comprehensive reports that provide detailed insights into retail media campaign effectiveness. These reports can then be shared with advertisers, providing transparency and demonstrating the ROI of their campaigns.
Unlocking new levels of retail media campaign success
By using our new SKU integration, retailers can gain a deeper understanding of campaign performance, optimise their strategies for maximum profitability, and ultimately drive significant improvements in their retail media ROI. This data can then be shared with advertisers for reporting and optimisation purposes.
Ready to unlock the full potential of your retail media campaigns? Start integrating SKUs today and experience the transformative power of granular ROAS tracking. Feel free to reach out to us for more info.
➤ Learn more on how to measure impact of retail media campaigns
➤ Smarter retail media starts with the Adhese Campaign Manager
Adhese. Simply retail media.