shifting budgets: from trade to retail media

Retail budgets are evolving as brands demand clearer measurements, and retailers seek greater control of their media ecosystem. Adhese provides a privacy-first retail media platform that supports independent data ownership, unified campaign management and consistent performance insight for modern retail environments.
PostNL and Adhese announce strategic collaboration

PostNL and Adhese have entered into a strategic collaboration to strengthen PostNL’s commerce media proposition.
Consentless advertising

Adhese enables consentless (or no-consent) advertising, utilizing contextual targeting and first-party data to respect privacy and meet legal standards.
privacy first – and last

Adhese ensures compliance, prioritizes user privacy, supports cookieless tracking, and maintains a secure data infrastructure.