shifting budgets: from trade to retail media 

Retail budgets are evolving as brands demand clearer measurements, and retailers seek greater control of their media ecosystem. Adhese provides a privacy-first retail media platform that supports independent data ownership, unified campaign management and consistent performance insight for modern retail environments.

audience targeting without compromising privacy

Discover how to use audience targeting that boosts ad relevance without sacrificing privacy. Adhese enables contextual, cohort-based and clean-room targeting.

direct & programmatic

balance direct and programmatic ad transactions Integrated sales channels Direct and programmatic advertising is supported within a single platform, allowing media owners to manage their ad inventory across both channels. Streamlining workflows and enhancing efficiency in ad placement. Real-Time Bidding Participate in real-time bidding for programmatic buying and selling of ad space. This ensures ad […]

targeting

Targeting based on first-party data increases engagement and conversion by using detailed user profiles based on shopping behavior.

Consentless advertising

Adhese enables consentless (or no-consent) advertising, utilizing contextual targeting and first-party data to respect privacy and meet legal standards.

campaigns

Campaign Manager Create, manage, and optimise retail media campaigns — all in one place. Whether you manage everything in-house, offer self-service access to advertisers, or run a hybrid model, Adhese gives you the tools to streamline workflows, reduce friction, and accelerate time to launch — without giving up transparency or control. Smarter workflows. Faster launches. […]

privacy first – and last

Adhese ensures compliance, prioritizes user privacy, supports cookieless tracking, and maintains a secure data infrastructure.