Salling Group Accelerates Retail Media Rollout
strategic partnership between Adhese and PostNL launched
PostNL and Adhese announce strategic collaboration 
Adhese appoints Ali Diouri as commercial director, MENA to lead regional expansion
Adhese launches retail media as a service (RMaaS), strengthening leadership team with two key hires
Adhese & ADvendio partner to deliver end-to-end retail media solutions
Adhese retail media solutions enable Unilever pre-roll video ads on Allerhande
Uncommon Media launches retail media platform Adhese across APAC
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contextual advertising in retail media

Contextual advertising

Contextual advertising is becoming one of the most effective ways to reach audiences in a privacy-first digital landscape. Instead of tracking individuals across websites, apps, and devices, contextual advertising focuses on the environment in which ads appear.

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