The holiday season is a prime opportunity for businesses to boost sales and brand awareness. However, holiday advertising means increased competition and rising ad costs. It’s crucial to optimise your ad spend for maximum impact. Here’s a guide to help you navigate the holiday marketing landscape, leveraging Adhese’s adtech solutions.
1. Set clear goals and KPIs
- Define your objectives: Clearly articulate your holiday marketing campaign goals. Whether it’s increasing sales, boosting brand awareness, or driving foot traffic.
- Leverage Adhese’s precise targeting: Make the most out of Adhese’s advanced targeting capabilities to reach your ideal audience.
2. Prioritise omnichannel marketing
- Integrate online and offline channels: Combine digital advertising with physical store promotions and DOOH campaigns.
- Utilise Adhese’s DOOH solution: Expand your reach and tailor campaigns to specific audiences with advanced targeting and reporting.
3. Leverage AI-powered insights
- Analyse performance data: Use AI-driven insights to identify trends, optimise bidding strategies, and allocate budgets effectively.
- Benefit from Adhese’s AI-powered tools: Get valuable insights to inform your decision-making and improve campaign performance, and use bid optimisation to make the most of your budget.
4. Embrace dynamic creative optimisation (DCO)
- Personalise your ads: Employ DCO to deliver highly relevant ads to each user based on their preferences and behaviour.
- Leverage Adhese’s dynamic creative capabilities: Adhese’s platform enables you to create dynamic ads that adapt to different contexts and audiences.
5. Expand your reach with off-site campaigns
- Explore new channels: With off-site campaigns you can reach a wider audience and drive incremental conversions.
- Benefit from Adhese’s off-site capabilities: Extend your reach across multiple channels, including digital out-of-home, web, and mobile.
6. Optimise your product feed
- Enhance product details: Provide high-quality images, detailed descriptions, and accurate pricing information to improve product visibility and conversions.
- Utilise Adhese’s integration capabilities: Seamlessly integrate your product feed with Adhese’s platform to ensure accurate and timely updates.
7. Monitor and optimise continuously
- Track key metrics such as click-through rate, conversion rate, and return on investment (ROI).
- Utilise Adhese’s comprehensive reporting: Adhese’s reporting tools provide detailed insights into your campaign performance, enabling you to make data-driven decisions.
A few more tips to keep in mind:
- Start your campaigns early to capture early shoppers and gain a competitive edge.
- Optimise your ads for mobile devices to reach a wider audience.
- Integrate social media in your strategy to drive sales and engagement.
- Emphasise value by highlighting deals, discounts, promotions, and more to entice shoppers.
- Consider DOOH advertising to reach a wider audience with targeted, omnichannel campaigns.
Want to boost your holiday advertising strategy with our adtech platform? Contact us for solutions tailored to your needs.