While the advantages of AI in retail media are manifold, they do not come without ethical considerations. The use of AI for personalised advertising raises important questions about data privacy and consumer consent.
why Adhese chooses to invest in its own AI solutions
The balance between personalisation and privacy is delicate. At Adhese, we understand the importance of being transparent and responsible. We aim to keep the trust that consumers have in us. That’s why we’re committed to the development of our own privacy-first AI engine.
We think the future of retail media depends on using AI in a responsible and innovative way. That’s why we are focused on creating solutions that deliver results while also respecting consumer rights.
the power of our AI engine
Our AI engine is built on a foundation of autonomy, security, and transparency. It’s not just a tool; it’s an essential part of your existing systems. It is designed for seamless integration and optimised performance tailored to the specific needs of retail media.
customisation and control
Stand out in a crowded market—our AI engine allows for complete customisation. Whether you’re refining search campaigns, crafting targeted audiences, or looking to amplify ROI, you maintain full control over your data while safeguarding it with top-tier security measures.
transparency and trust
Forget traditional black-box AI solutions; Adhese’s AI engine is all about clarity. Clients can unravel the thought process behind AI decisions, fostering trust and empowering marketers to make data-driven choices. It’s all about building ethical, responsible relationships with consumers.
holistic approach
Versatility is key. Our AI engine isn’t confined to one application; it serves a multitude of adtech use cases, from search optimisation to programmatic advertising. Maximise the value of your data and elevate your results across all channels.
building a better future together
We believe collaboration is the cornerstone of progress. Our commitment to open-source tooling and partnerships with industry leaders accelerates the development of groundbreaking AI solutions, shaping the adtech landscape for the better.
the future of retail media
As AI’s influence continues to grow, its transformative impact on retail media will deepen. Brands that embrace AI-powered solutions—including our cutting-edge AI engine—will not just keep up; they’ll thrive.
key takeaways for retailers and brands:
- Invest in AI: Prioritise resources for developing AI capabilities or forging partnerships with AI-driven platforms.
- Prioritise data: Quality data fuels AI-driven insights. Make it your mission to ensure accessibility.
- Personalise the experience: Marketing messages should resonate on a personal level—craft tailored recommendations.
- Optimise campaigns: Refine your ad targeting, bidding strategies, and creative assets using AI.
- Measure and iterate: The key to sustained success lies in continuous monitoring and data-driven adjustments.
By tapping into the power of AI, brands can unlock fresh opportunities, boost sales, and build better relationships with their customers.
Generative AI is clearly reshaping the retail media landscape. It offers innovative solutions for personalised advertising strategies, and uses smart targeting to show relevant ads. This allows brands to engage with consumers in meaningful ways. But as the industry evolves, brands must be conscientious about ethical practices, ensuring consumer privacy and building trust along the way.
Join us in transforming adtech with AI in retail media
Let’s embark on this exciting journey together. Discover how our AI engine can supercharge your business. Reach out to our team today to explore partnership opportunities. Together, we’ll redefine what’s possible in the adtech industry.