The retail media landscape is evolving rapidly, offering immense potential for brands, publishers and retailers alike. However, as our CEO Sven Marievoet notes, “The industry is caught in a whirlwind. It keeps chasing after the next complex solution. In doing so, forgetting the core principles of simplicity and effectiveness.”
Breaking free from complexity
At Adhese, we believe in a different approach. We prioritise simplicity, efficiency, and the unique needs of our clients.
“Let’s define what we want to offer. Ask our brand partners what they truly need—not what we assume they need or what middlemen claim they need. And deliver exactly that, together”, says Marievoet.
We focus on core principles and avoid unnecessary complexity. So we can offer new advertising solutions that empower our clients to achieve their goals.
Our solutions: a simpler, more effective approach
We offer a comprehensive suite of innovative advertising solutions to help our clients navigate the complex retail media landscape. Our transparent platform is tailored to the specific needs of retailers, brands, and publishers. By seamlessly integrating all components, we empower our clients to take full control of their data and maximise the impact of their retail media advertising campaigns:
- Digital out-of-home (DOOH): Our DOOH solution ads onto our omnichannel platform, so you can elevate your performance through efficient campaign flows. By integrating with diverse display hardware and CMS systems, as well as your broader advertising ecosystem, DOOH closes the loop. This way, you can enjoy comprehensive reporting and personalised ads – even in a cookieless advertising future.
- Self-service platform: Empower your team with our user-friendly self-service platform, tailored to your company’s look and feel. With this flexible, privacy-first solution you can easily sell endemic and non-endemic products. You can also book campaigns, upload creatives, and facilitate franchiser campaigns.
- Sponsored products & display: Reach your target audience at the point of sale. Raise brand awareness and increase relevant conversions with our targeted sponsored products and display solutions. We offer dynamic creative optimisation for various ad formats and ad placements. This helps to deliver highly relevant retail media ads, display ads and more at the right moment in the customer journey.
- Off-site & extended reach: Expand your target audience reach and maximise your advertising impact. Advanced automation, precise targeting, and integration with premium publishers enable real-time campaign execution across various channels.
A shared vision for the future of retail media
We embrace simplicity, innovation, and a customer-centric approach. This way, we can unlock the full potential of retail media and drive sustainable growth for our clients. As our CEO states, “Let’s prioritise boldness, simplicity, and elegance. Let’s sidestep the tangled messes before they form.”
Ready to revolutionise your retail media strategy? Contact philippe.degueldre@adhese.eu today to learn more about our solutions.