contextual advertising in retail media

Contextual advertising is becoming one of the most effective ways to reach audiences in a privacy-first digital landscape. Instead of tracking individuals across websites, apps, and devices, contextual advertising focuses on the environment in which ads appear.
audience targeting without compromising privacy

Discover how to use audience targeting that boosts ad relevance without sacrificing privacy. Adhese enables contextual, cohort-based and clean-room targeting.
SKU-level ROAS tracking for enhanced retail media campaigns

With Adhese’s new SKU integration, retail media can unlock granular ROAS tracking and deeper insights into product-level performance for optimised targeting and creative decisions.
first-party vs third-party cookies: why first-party is best

Discover the difference between first-party and third-party cookies, and the benefits of first-party cookies for better UX, personalisation, and functionality.
Consentless advertising

Adhese enables consentless (or no-consent) advertising, utilizing contextual targeting and first-party data to respect privacy and meet legal standards.
privacy first – and last

Adhese ensures compliance, prioritizes user privacy, supports cookieless tracking, and maintains a secure data infrastructure.